Cult Health
Creative DirectorMay 2026–Present
Associate Creative DirectorNovember 2023–May 2026
- Lead creative development across brand identity, integrated campaigns, and digital experiences, guiding projects from initial concept through production and launch.
- Manage and mentor six direct reports, overseeing creative development, staffing, performance reviews, and promotions; lead new-business pitches and build trusted relationships with senior client stakeholders.
- Co-developed a comprehensive corporate rebrand for a medical technology company, defining its visual identity, messaging, and digital expression.
- Led the integrated launch of a consumer-facing medical device campaign across television, social, web, CRM, and print, subsequently extending the creative platform to a new indication.
- Directed production of a national television commercial for under $250K, maximizing production value through strategic shot planning and asset reuse.
- Expanded a photography-led campaign into social and connected television just one week before production, adapting the creative approach to meet complex brand requirements.
- Developed new creative workflows spanning live-code website prototyping and generative video production; lead client-facing workshops for collaborative, AI-assisted campaign ideation.