Role: Associate Creative Director
Contribution: Concept, art direction, sound design
Our clients at Novo Nordisk were looking for ways to bring some new life
to their materials for Rybelsus, an oral GLP-1 which was often overshadowed
by its famous sibling, Ozempic. Adherence was a major issue for their
patients, so we pitched an animated MOA personifying their 7 MG pill in
the style of mid-century cartoons like Gerald McBoingBoing and the
Jetsons with a hint of industrial films.
This was a really fun one to dig down into the details on, going deep on
animation reference and playing with music and sound design to get the
pastiche we were playing with just right. Working closely with our
partners at Lightfarm, a our animation studio partner, the end result
is beautiful, snappy, and fun.
