With the rise of GLP-1s and “Ozempic face,” the team at Galderma saw an
opportunity: design a regimen of treatments from their filler portfolio
to combat facial volume loss after rapid weight loss. The first treatment
regimen specifically studied in this patient type, Sculpt & Lift was an
exciting new initiative, but presented several challenges as our team got
to work. The story — moving from weight loss to aesthetics — was complicated
and needed to be legible fast. And the company hadn’t co-branded materials
before, requiring new levels of collaboration across client teams and a
look and feel and messaging that was flexible enough to live alongside the
core brands’ materials. We landed on focusing on patients’ stories beyond
their weight loss “before” and “after” with “The After-After.”
Originally the shoot was intended to be stills only. However, as excitement
for Sculpt & Lift built up within Galderma, plans changed. A week before
the shoot we were asked to develop assets for branded and unbranded spots
across social, CTV, and linear buys.
We jumped into action, developing modular scripts that would allow us to
get a flexible library of footage while building on what we had already
planned for the still shoot. The clients were thrilled with the result,
and left set saying it was “their best shoot ever.”
